The approach is to capture the joy of simply being a child. This whimsy clothing line is an eclectic blend of a urban cool, preppy discipline and country casual. The use of free-spirited children doing their thing says it all. It’s all about that joie de vivre that embodies this brand.
Our idea was to give somewhat irreverent, sassy voice to this iconic brand, reflecting its uniquely curated home furnishings. During award season, our campaign theme was built around movie titles to evoke an emotional connection to pieces of furniture.
For optimal customer interface in the Chinese market, we designed a Windows native app with over sixty short videos with storylines that focus on how Microsoft technologies enhance the way we live, work, learn and play with family, friends and colleagues. The Live Work Learn Play campaign speaks to the most valuable marketing strategy- the human benefit of experiencing a more connected life.
Dr. Karp’s wisdom is timeless, we refreshed the brand with a modern day interface for the millennial parents.
Our approach was to construct his parenting messaging through visuals - still and video-to reflect his core values: confidence, compassion and clarity. We capture his hands-on skills through his 1:1 interactions with a variety of families while inspiring the viewer to celebrate the joys of parenting.
The devil is in the details. The goal is to find the distinguishing factors of this handbag line in a crowded space. Focus. Focus. Focus in on the little things that make a big difference.